Who we are
A remote, bespoke telemarketing and lead-generation firm based in South Africa, working with companies across the UK, EU and US. We exist to do one thing exceptionally well: open the door to your next client.
Trusted partners to UK businesses since 2020
JB-Consulting was established in 2020 with a clear purpose: to help UK-based clients and companies keep growing under huge political strain and rising business costs. Led by Travis Lynch and a tight team of experienced professionals, we’ve run campaigns across a wide range of industries, from sustainability consulting and chip-and-pin solutions to IT support, marketing and design services.
Over the years we’ve become trusted partners to businesses who need a reliable, results-oriented telemarketing team, with a proven track record backed by testimonials from UK telemarketing and digital marketing agencies and other sectors. And our mission is just as clear today: to establish sustainable business growth beyond 2026, for our clients and for our people.
“Incepto ne desistam”
May I not shrink from my purpose
That motto sums up how we work. We familiarise ourselves thoroughly with every campaign, adapt to each client’s goals, and stay driven, conscientious and tenacious until we get results.
Our approach, conversation first
We don’t rely on rigid scripts. Instead, our team asks smart, targeted questions to uncover client needs and pain points, ultimately securing qualified appointments with key decision-makers.
To keep every conversation consistent and clear, we use a “lift speech”, a concise, compelling introduction paired with key talking points and questions. It means every prospect hears a sharp, relevant message, every time.
Internally we work through structured spreadsheets and are comfortable across multiple CRM systems, slotting into whatever process and tools our partners already use.
Why a South-Africa-based team works for you
A full team, a fraction of the cost
A fully trained sales team without the in-house overheads, recruitment or long onboarding, just results.
Competitive rates
Made possible by a favourable exchange rate, senior-level outreach without compromising on quality.
Fully equipped professionals
Every team member works on a reliable laptop with a fast connection (minimum 50 Mbps up and down).
Built around genuine conversations
A conversation-first style that builds real rapport, not call-centre fatigue, backed by daily feedback reporting and a team that flexes to your sector, your CRM and your goals.
Meet Travis Lynch →What sets us apart
- Conversation-first, not robotic scripts
- Daily feedback reporting
- Flexible across your sector and CRM
- Driven, conscientious and tenacious
Meet Travis Lynch
Built on family, passion, grit and real human conversation
Hi, I’m Travis Lynch, Managing Director of JB-Consulting. I’m a proud husband, a father of two incredible children, and someone who genuinely believes that hard work, meaningful conversations and persistence can change lives and transform businesses.
My children are my biggest motivation. I have a wonderful 2-year-old and an amazing 8-year-old, diagnosed with Down Syndrome, who inspires me every day with strength, happiness and resilience. They are a massive reason I’ve committed myself to building this business into something truly special: for my family, for our team, and for every client who trusts us to help grow their company.
Originally born in Durban, I spent much of my life in Cape Town and the Free State before settling in Pretoria, just down the road from Loftus Versfeld Stadium, home of the Blue Bulls. That fighting spirit, discipline and team mentality reflects exactly how we approach business every day. Life at home stays busy and colourful too, with a Yorkie, a Golden Labrador and a fish tank full of vibrant little characters.
Sales is in my blood
Speaking to people, asking questions, understanding psychology and creating genuine connections has always been my passion. Cold calling and warm calling are not just jobs to me; they’re skills, sciences and art forms. I love teaching the psychology behind sales conversations and showing people how real human interaction unlocks incredible business opportunities.
I was the very first employee at JB-Consulting, and today I proudly lead a growing team of dedicated telemarketers who specialise in UK-based campaigns and B2B outreach. Our people are spread across South Africa, all united by the same energy, work ethic and ambition to deliver world-class results.
We don’t believe in robotic scripts. We believe in authentic conversations that create trust. Our callers are exceptionally well-spoken, articulate professionals who handle UK and international business conversations naturally, while keeping the friendliness, warmth and determination South Africans are known for.
The vision
My dream is to grow JB-Consulting into a company of over 200 telemarketers, creating opportunities for talented South Africans across the country. I know what exposure, mentorship and opportunity can do for someone’s life, because I’ve been blessed with those things myself, working with and learning from inspiring business people across England, Europe and South Africa.
That’s why this business is about more than appointments and sales pipelines. It’s about creating careers, changing lives, building confidence and growing people. In many cases I’ll even personally attend meetings alongside clients to help introduce prospects and assist with the close, because we pride ourselves on being fully invested in our clients’ growth.
Ready to open the door?
We call, you close. Let’s set up a quick strategy call and show you how we work.
Book a Strategy Call →